BHAGs.  What are they and why should I care?

A big hairy audacious goal, or BHAG, is a clear and compelling target for an organization to strive for. The term was coined in the book Built to Last: Successful Habits of Visionary Companies by Jim Collins and Jerry Porras.  Bruce Harlan, Executive Director for Women’s Services, will discuss what organizations can do today, tomorrow, and the next day, to defy the probabilities and ultimately achieve its BHAG.






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